Launching a SaaS is easy. Launching a SaaS that stays stable under real users is the hard part. Use this checklist to ship with clean infrastructure, billing safety, and a real ops plan.
Day 1: Define launch scope, SLAs, and performance budgets.
Day 2: Finalize environment separation and deployment rules.
Day 3: Complete auth, role, and data access audits.
Day 4: Run full billing flow tests with webhook replay.
Day 5: Install logging, error tracking, and uptime checks.
Day 6: Draft rollback and incident response playbooks.
Day 7: Perform a staged rollout and launch readiness review.
Document what features are launch-critical, your uptime target, and the performance budgets that matter to your users.
Why this matters: A launch checklist without defined standards guarantees surprises the moment traffic hits.
Create separate dev, staging, and production environments with distinct databases, secrets, and deployment pipelines.
Why this matters: Shared environments lead to production drift, data leaks, and untestable changes.
Confirm role-based permissions, session handling, and data access controls before onboarding real accounts.
Why this matters: Auth mistakes are the fastest way to damage trust and create costly security rework.
Test Stripe flows, metering logic, and webhook retries across success, cancellation, and failure scenarios.
Why this matters: Billing issues create revenue loss, support overload, and churn during the first week.
Add logging, error tracking, uptime checks, and alert rules before launch day.
Why this matters: If you cannot see failures in minutes, you will find them in refund requests.
Document how to revert deployments, isolate features, and communicate with customers if issues surface.
Why this matters: Launch issues happen. Fast recovery separates trustworthy SaaS teams from unstable ones.
Pushing launch traffic into the same database as staging.
Use isolated production databases with strict access controls and seeded staging data.
Skipping webhook replay tests.
Simulate retries and delayed events before any real billing starts.
No post-launch monitoring window.
Schedule a 48-hour launch watch with clear on-call ownership.
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